Zara Redesign
Skills
UX design
wireframing
prototyping
product flows/ animation
Role
Gathering feedback from fellow users, I set out to make the Zara website more streamlined and user friendly.
Results
My design centers user’s ease of finding and adding products to cart. I focused on the use of grids, type hierarchy, and simple user flows.
Current Zara Website
Current website places form above function — type is inaccessible, menu is too long, and users are not guided.
Redesigned Website
Redesigned Homepage — clear promotion, universally known navigation
Redesigned menu — streamlined and compact
Redesigned category page
Redesigned product page
Rover Redesign
Skills
UX design
wireframing
prototyping
product flows/ animation
Role
As a user myself, I redesigned Rover’s messaging center with my own frustrations with the app in mind as a design challenge.
Results
My design of the messaging center is more user friendly, with the pet sitter/walker’s needs prioritized.
Through my own experience as a dog walker using the Rover app, I noticed some pain points as a user including:
not seeing owner and dog names in the same space
not understanding the difference between past and archived inboxes
not understanding the difference between the main inbox page and the filing page once you click the upper left icon
not being able to sort all past messages; sorting being only for pending and upcoming
Current Rover Inbox Design (names and pictures have been changed for privacy)
Rover Redesign
all conversations show both dog and owner names
one inbox screen with options to sort
simplified screens with ample breathing room
